Seeing is believing – product innovation

What we have realized after 40 years’ experience in the packaging business is that when it comes to product packaging, what’s on the outside can be just as important as what’s on the inside. Essentially, an effective packaging solution sets out to safeguard a product and at the same time facilitate a positive product experience. So, as end consumers have over the last few years shifted their buying behavior and habits, it has meant that handles have also had to evolve.

Have your samples arrive in style with our sample box.

We know from our experience that brand owners are continually looking to use packaging to enhance and differentiate their product. Tapping into the demand for sustainable packaging materials or adapting existing packaging to improve the overall product experience and impact. The team at Persson Innovation are dedicated professionals with extensive global experience that puts us in a strong position to develop a sustainable paper handle proposition for converters and FMCGs.

EcoGrip has been created as the natural choice in more ways than one – made from 100% paper it is better for the environment and its design means that it is comfy to grip and complements packaging.

Product innovation helps CPGs for example to win shelf space, boost customer satisfaction and deliver sales growth. So, with Persson Innovation re-think your approach to packaging design. With SoftGrip, an ergonomic grip means convenience and comfort adding a “premium” feel to your overall product experience.

Our R & D efforts have resulted in HeavyGrip, a reinforced heavy lifting handle tested for both function and strength for lifting or holding heavier products. Aimed at helping CPGs win shelf space, boost customer satisfaction and capture sales growth by standing out.

And if you have not made up your mind which of our growing handle range you would like to see, request the Persson Innovation sample box and have your samples arrive in style.

Contact us if you have a question or want to book a call back order a sample box.


News archive

2023 and beyond, the time for a packaging transformation

What we as a company have seen and addressed in how we have developed our business over the years, has been the impact of certain global mega-trends and disruptions that have ignited a revolution within the packaging industry. Andreas Carlson, Director of Global Sales at Persson Innovation looks ahead to what is shaping up to be a very interesting year. He has put his thoughts together on how 2023 would look in this article. Read more

Looking back at 2022, what a difference a year makes

We set ourselves annually a few questions internally to reflect on the previous 12 months and how that can help us develop as a company in the years ahead. Andreas Carlson, Director of Global Sales at Persson collated those thoughts and has put them together in this article. Read more

Persson Innovation appoints André Carrion as Area Sales Manager, South America

André Carrion joins Persson Innovation as Area Sales Manager and will be responsible to develop our business in South America. Read more

Meet André Carrion – new Area Sales Manager in South America

André Carrion recently started working at Persson Innovation as Area Sales Manager in South America. We sat down with André and asked him a few questions to get to know him better. Read the details of our interview below. Read more

PACK EXPO International in Chicago is finally here

PACK EXPO international in Chicago has finally arrived. We took the opportunity to ask Matthew Cassano and John Lee a few questions during the trade show. Read more

Persson Innovation sponsors a young, rising Go-Kart talent

Persson Innovation has a strong commitment to supporting its local community, especially when it comes to developing younger talent. That is why it is a matter of course for Persson Innovation to sponsor eleven-year-old Melvin Kalousdian from Örebro, Sweden. Read more



Ph: +1-630-730-5773
Fax: +1-630-428-8572

Ph: +46-19-569-262
Fax: +46-19-578-966

Read our privacy policy | reCAPTCHA from Google privacy policy and user terms.