Sustaining swedish forests and inspiring sustainable packaging

The Swedish forest and its trees play an important role in various aspects, not only as a renewable material but also as a significant source of energy. Persson Innovation plants approximately 20,000 new trees in the Swedish forests every year—an essential activity that creates the primary ingredient in the company’s product range and aligns with its core value of sustainability.

“The wood is our hood and home”

The forest possesses numerous abilities, and the trees are crucial in various ways. They possess the ability to capture carbon dioxide, aiding in the reduction of climate emissions. Additionally, they serve as a vital energy source that can replace fossil fuels. Most importantly, they provide us with a renewable raw material, opening up possibilities to substitute other energy-intensive materials like metals and plastics.

The growth of the Swedish forest exceeds the amount being harvested. Nearly two-thirds of the land area is covered in trees, and it is crucial for us to maintain this balance—to take care of it. At Persson, we consider it a natural responsibility, particularly because we utilize the renewable resources it offers.

A global company with strong local roots

The team at Persson Innovation consists of dedicated professionals responsible for everything from designing and producing our paper handles to upholding our sustainability commitments. Speaking of sustainability, adopting eco-friendly packaging doesn’t have to be complicated. It can be a world filled with fun and inspiration. Check out EcoGrip, a natural choice that is both environmentally friendly and comfortable to grip, complementing your packaging needs.

Would you like to learn more about our efforts to preserve, rebuild, and care for the Swedish forest? Or are you interested in one of our products? Contact us, and we will gladly provide you with further information.

It’s Time to Rethink Packaging. It’s Time to Think Sustainably. Think Persson!


News archive

PACK EXPO – we are here!

Persson Innovation is attending to PACK EXPO, exited to raise awareness of sustainable and innovative paper handles, to meet their existing customers and the future ones. Read more

PACK EXPO Las Vegas, September 11 – 13, 2023

Persson Innovation is looking forward to meeting and greeting the attendees at this years PACK EXPO in Las Vegas, NV. Read more

Meet Thomas Call – our new Quality Manager

A warm welcome to Thomas Call, our new Quality Manager at Persson Innovation. Thomas will be responsible for overseeing the company's quality and environmental work. He will also ensure that Persson systematically addresses sustainability issues in all aspects of our operations. To help you get to know Thomas better, we have asked him a few questions. Read more

Busy as a bee, third summer in a row

It has been three years since our bee colleagues moved to our headquarters in Kumla, Sweden. An activity that not only creates incredibly good and locally produced honey; it’s also a valuable activity to promote pollination, preserve biodiversity and contribute to organic farming and sustainable development. Read more

2023 and beyond, the time for a packaging transformation

What we as a company have seen and addressed in how we have developed our business over the years, has been the impact of certain global mega-trends and disruptions that have ignited a revolution within the packaging industry. Andreas Carlson, Director of Global Sales at Persson Innovation looks ahead to what is shaping up to be a very interesting year. He has put his thoughts together on how 2023 would look in this article. Read more

Looking back at 2022, what a difference a year makes

We set ourselves annually a few questions internally to reflect on the previous 12 months and how that can help us develop as a company in the years ahead. Andreas Carlson, Director of Global Sales at Persson collated those thoughts and has put them together in this article. Read more



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