The time is right for that soft summer feeling!

Leave those winter blues far behind now and dive into some of pop’s truest pleasures - kick back, relax and enjoy our “softest” playlist yet.

Re-think packaging. Think SoftGrip. Our softest handle yet!

As always, the team at Persson have been busy curating a list of their very favorite soft tunes, gentle melodies to get you into the mood for the summer months. Blue skies, cotton-candy clouds and the sound of the waves breaking on that idyllic beach.

So, turn the lights down low, draw the curtains and let yourself relax into a sea of softness as you listen to our Spotify list celebrating the best in soft music. A wide and varied range of tunes we dedicate to softness, where we have tried to find something that can be enjoyed by anybody, anywhere.

 Our softest playlist yet … jump in and enjoy!

SoftGrip – Putting the customer experience first!

What’s on the outside can be just as important as what’s on the inside. So, Re-think your attitude to paper with an innovative approach to packaging design. With SoftGrip, an ergonomic grip means convenience and comfort adding a “premium” feel to your overall product experience.

So, Think Premium! Think SoftGrip. Check out our re-think packaging video below – we want to get you into the mood to start celebrating summer!



News archive

2023 and beyond, the time for a packaging transformation

What we as a company have seen and addressed in how we have developed our business over the years, has been the impact of certain global mega-trends and disruptions that have ignited a revolution within the packaging industry. Andreas Carlson, Director of Global Sales at Persson Innovation looks ahead to what is shaping up to be a very interesting year. He has put his thoughts together on how 2023 would look in this article. Read more

Looking back at 2022, what a difference a year makes

We set ourselves annually a few questions internally to reflect on the previous 12 months and how that can help us develop as a company in the years ahead. Andreas Carlson, Director of Global Sales at Persson collated those thoughts and has put them together in this article. Read more

Persson Innovation appoints André Carrion as Area Sales Manager, South America

André Carrion joins Persson Innovation as Area Sales Manager and will be responsible to develop our business in South America. Read more

Meet André Carrion – new Area Sales Manager in South America

André Carrion recently started working at Persson Innovation as Area Sales Manager in South America. We sat down with André and asked him a few questions to get to know him better. Read the details of our interview below. Read more

PACK EXPO International in Chicago is finally here

PACK EXPO international in Chicago has finally arrived. We took the opportunity to ask Matthew Cassano and John Lee a few questions during the trade show. Read more

Persson Innovation sponsors a young, rising Go-Kart talent

Persson Innovation has a strong commitment to supporting its local community, especially when it comes to developing younger talent. That is why it is a matter of course for Persson Innovation to sponsor eleven-year-old Melvin Kalousdian from Örebro, Sweden. Read more



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